“An engaging read that will engross any would-be entrepreneur” (Wall Street Journal), now updated with a new afterword by the author: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company — all revealed by co-founder and first CEO Marc Randolph.Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as immine